Coca-Cola has been four consecutive years of summer nickname bottle campaign recently has a new play. Recently, in Mexico and Argentina, Coca-Cola launched a printed Braille Coke and Coke bottles.
In Mexico, Coca-Cola chose and Anónimo advertising companies, in commercials, they first tested in blind. After when you see the blind with Braille buy jars very pleasantly surprised when they decided to bring this jar cinema Sold machines. Sighted people buy a Braille cola, cola can choose these loved ones to take home to blindness.
On the whole people love football in Argentina, Coca-Cola bottle is printed in Braille on the recent flurry of Argentina’s famous blind football team “The Bats” the player’s name. After they arrived at the training room, he reached for Coke, found inscribed with his name. At this moment they smile, quite warm.
What is your idea on Coca-Cola marketing way? Is there more creative and innovative marketing ways?
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