I didn’t buy vans at my first seen, as the price is not low for a student.
But later I realized that it’s impressively popular among youngers, so I try to get one pairs, yeah, the feeling is good and cool, of course, very cosy. Finally, I fall in love with this brand, and for now I have vans shoes, vans bags and vans caps in my cabinet.
But recently I found that I have no idea about its logo and slogan’s culture and meaning. So I do some research.
Slogan is “OFF THE WALL”. What does it mean? Maybe we can feel it from the photo. “Jump out from the bowl”. ( Chinese translation )
Did you ever watch the movie ” The dog town and Z-boy” sponsored by Vans? I will watch it to learn more Vans this weekend.
Sponsoring a movie is way to market, but maybe it will take some cost. As loyal fans of Vans, did you ever think of some cost- effective market or ad ways? Aha, I got one — Making artificial clouds shaped as its LOGO & SLOGAN floating in the sky. Definitely cool innovative, also can attract more people’s attention. Will our Vans market department like this idea? I am expecting….
More vans marketing videos: https://www.youtube.com/playlist?list=PLEfn8qMSGQa8BOvKA26JYShZzYSnk3BGW